Developed and implemented a comprehensive Google Search and local geo-targeted advertising strategy for a regional home services company. By optimizing their landing pages and prioritizing high-intent search terms, the campaign achieved a remarkable 40% increase in qualified phone calls and successfully lowered customer acquisition costs by 22% within 90 days.

Teamed up with a B2B consultancy to create a comprehensive client acquisition system. We integrated targeted LinkedIn and Meta ad campaigns with automated CRM workflows, converting cold traffic into a consistent flow of booked sales appointments and streamlined lead nurturing sequences.

Restructured the entire lead management pipeline for a growing service company by integrating their paid ad campaigns directly into a customized CRM. Automated follow-up sequences and instant SMS/email notifications were implemented, cutting lead response times from hours to under two minutes and preventing qualified leads from slipping through the cracks.

Built a custom cross-channel analytics dashboard for a multi-platform advertiser to unify data from Google, Meta, and native CRM records. By implementing precise server-side tracking and attribution modeling, the client gained full visibility into their true Cost Per Acquisition (CPA) and boosted overall Return on Ad Spend (ROAS) by 31%.